Business Writing Course
This highly practical one-day Business Writing Course takes you through the essential steps in the craft of effective written communication, including how to hook your ‘readers’ and ensure your message delivers.
How well you write directly determines your effectiveness, your worth and your success. So, this business writing course will help you to make your mark in the business world.
• Learn how to spend less time planning and editing your writing.
• Persuade your readers to read on.
• Understand techniques to make your writing easy to read, interesting and memorable.
• Develop a clear structure and format to your writing.
• Improve the quality of your writing.
• Greater contact with your reader – discover which words work and which don’t.
• Produce more succinct and impactful writing which is professional and easy to read.
• Save time, increase productivity and communicate your thoughts and ideas.
The Basics of Effective Business Writing
Types of business documents: letters, reports, e-mails, facsimiles and minutes
The rules and reasons for grammar – avoiding common pitfalls
Building better sentences – using punctuation to aid understanding
Vocabulary, spelling, jargon and slang
Formal words, proprietary names and copyright
Focusing on the reader’s requirements
Using the right approach – responding to complaints, giving information, getting action, interesting customers etc.
Creating an impact – getting and maintaining the reader’s attention
The use of ‘action words’ to inspire positive response and results
Preparation and Approach
Clearly defining the objectives of the document
Gathering factual information to assist in conveying your message
Organising your thoughts/material logically
Styles of Writing and Being Persuasive
A ‘reader-friendly’ style – compelling openings and positive conclusions
Informative, persuasive or assertive writing
Imaginative use of vocabulary
Developing Your Style of Business Writing
Overcoming ‘word inflation’ and cutting out the ‘waffle’
Writing in a clear, concise and professional business manner
Expressing yourself – conversational and appealing writing
Enhancing your language skills and expanding your vocabulary
Avoiding redundant phrases, unnecessary jargon and clichés
Identifying and correcting grammatical errors
Proof-reading and editing – avoiding time-consuming rewrites
Progressing your writing skills – introduction to report writing
Refining your skills – learning to get it right first time
Formulating an action plan
Can individuals attend this course?
This course is currently only available for group or in-company (onsite) bookings.
How many participants can attend?
We recommend no more than 12 participants in each group to allow time for questions and 1 to 1 feedback with the group trainer.
How is this course delivered?
This is an interactive, workshop-style course. Theory and practical learning are blended to create a highly productive learning environment.
What do I need to bring?
Just bring yourself and your interest in learning! We provide refreshments, lunch and course materials on all of our open courses.
Who delivers the course?
We work with a team of trainers who are not only certified training professionals, but carry extensive experience in their chosen training field.
Do I receive tutor support?
Hibernian Training Tutors are dedicated to staying on hand for questions or help long after delegates have attended the course.
Is this course open to individuals?
This course is currently only available for onsite or group bookings.
38 Fenian St